PlayStation

Selected range of digital work for digital platforms, targeting multiple audiences. The work includes social and landing page design, CRM lead projects, working collaboratively within a global marketing team. Design delivery in 16 languages across 50 territories

I some of these projects you see, were larger volumes lifecycle CRM implementations to drive consumer revenues through data driven marketing channels. In my role I was taking accountability for the complete design solution, delivery, execution of campaigns. I helped translating requirements into crafted digital products, implementing new strategies to continually grow business revenue.

Challenges: Design with integration of a Third Party Publishers whilst keeping PlayStation brand globally aligned in multiple digital channels.

Softwares: Adobe Creative Suite (Photoshop, Illustrator, InDesign)  AfterEffects, Premier Pro.

Software lifecycle triggers identifying a player who has played a title for the first time, till they have achieved Platinum status.